Daily Archives: May 3, 2012

Paulo Coelho to Sell eBooks for 99 Cents

Paulo Coelho

According to GalleyCat, HarperCollins is offering ebooks from bestselling novelist Paulo Coelho for a mere 99-cents in the United States and Canada. The prices are now in effect at Amazon, iTunes, and Barnes & Noble. The only book not included in this sale is The Alchemist.

Coelho said on his blog that he wanted to make his digital books cost as much as a song in iTunes. Further, he went on to say that purchasing all his discounted books would cost $10.89 as opposed to $74.19 at regular prices.

He says, “For years I have been advocating that free content is not a threat to the book business. In lowering the price of a book and equaling it to the price of a song in iTunes, the reader will be encouraged to pay for it, instead of downloading it for free.”

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